PositivePsychology4u.com

Dear friends,   The Paradox of Choice – Why More Is Less  is a  book published recently by Prof  Barry Schwartz. In this book, Schwartz argues that eliminating  some types of choices from our lives can not only ease and simplify decision processes but also reduce post-decision regret, which leads to higher satisfaction from the [...]

Dear friends   Propspect theory claims that we are not so rational when it comes to decision making…. In the following clip we can see just how irrational we can become: watch and learn how something as small as the way we are presented with an offer (framing), dramatically changes the decisions we make.   [...]